Is Instagram finally becoming the Snapchat we never asked for? Given the recent updates to both Instagram and Snapchat, both seem to be mimicking each other. Over the last year we’ve seen some dramatic changes to both platforms, changing the way we share. Stories have become increasingly popular ...
You’ve seen it a hundred times. A brand makes a mistake, someone posts about it online and suddenly they’re embroiled in a PR nightmare. In a matter of minutes, a brand that has spent years building a solid reputation sees it all go down the drain. #JusticeforBradswife anyone?
In the days before social media, measuring ROI on campaigns had it’s challenges. You heard terms like reach and frequency and were given vague numbers about how many people saw your ad. Times sure have changed, haven’t they? Now, with the continual rise of platforms like Facebook and Twitter, ...
Account managers are like the Wizard of OZ in social media. They’re the ones behind the curtain making sure that all your dreams come true. When it comes to knowing your brand, account managers are the ones making sure that the proper strategy is in place.
Community managers are the unsung heroes of the social media world. They are the ones behind the computer helping with the status of your order, retweeting your #NuggsforCarter status or savagely throwing shade at competitors.
Tensions ran high this year as the Super Bowl approached. With stress and disunity throughout the nation, much caused by politics and disagreement, consumers looked to brands for the humor their commercials provide every year. Instead, many consumers were disappointed. While some brands delivered ...
It’s a new year and, if you’re like us, a richer literary diet is high up on the list of resolutions. Though the best books for marketing are useful and certainly earn their spot on the bookshelf, it’s important to broaden your knowledge base and look for ideas and inspirations in other fields and ...
I declare 2016 the year of “Information Overload.” With hundreds of millions of content shares every day by billions of active users on social media, we are maxed out trying to keep up. And now we -- the consumers of content -- are taking over as the producers, becoming prosumers - as it were. It's ...
With all the Instagram updates lately, you might be a little lost. We’ve got you covered, though, as we’ve rounded up and explained all the most recent updates: