In the days before social media, measuring ROI on campaigns had it’s challenges. You heard terms like reach and frequency and were given vague numbers about how many people saw your ad. Times sure have changed, haven’t they? Now, with the continual rise of platforms like Facebook and Twitter, ...
Hanging out with all of my other "front of the classroom" peeps. It's where the cool kids are. #HCIC16 pic.twitter.com/A0CdEVHPtv — Erica Johansen (@thegr8chalupa)
Working at a social media marketing agency has its perks – like being the first to know about social and digital trends. As you can imagine, we’ve had a very busy week.
Our world hit a checkpoint in social evolution last week. With the release of the augmented reality mobile game, Pokémon GO, we will now forever expect augmented reality technology to be a normalized part of our digital experience.