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  • Super Ballers vs. Super Blunders. Which commercials are we still talking about?

Super Ballers vs. Super Blunders. Which commercials are we still talking about?

Tensions ran high this year as the Super Bowl approached. With stress and disunity throughout the nation, much caused by politics and disagreement, consumers looked to brands for the humor their commercials provide every year. Instead, many consumers were disappointed. While some brands delivered what was expected, many took their ad spots, which started at $5 million, and used them to take a political stance. While this paid off for some brands, others were left behind. Now that the dust has settled, here are the brands that made a lasting impact on consumers.

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Mr. Clean

Mr. Clean came in at the top with 80,800 mentions on Twitter, making them one of the most engaged brands of the night. Unlike other brands that decided to take a political stance, Mr. Clean gave consumers exactly what they’d expected from a Super Bowl commercial. This traditional, humorous approach made Mr. Clean stand out among the noise, showing us a new side of Mr. Clean that maybe some of us just never wanted to see.

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84 Lumber

One of the most controversial commercials of the night, receiving 68,000 mentions on Twitter, was 84 Lumber’s depiction of a mother and daughter’s immigration journey. The commercial was deemed too controversial for television, and they had to air the second half online, leading to crashed servers and lots of buzz. While many consumers thought the commercial was to bring unity and promote immigration, 84 Lumber took to Twitter to correct them by specifying they support ‘legal’ immigration, which led to a whole new backlash adding more controversy surrounding the commercial.

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Budwesier

Budweiser performed well with 72,200 mentions on Twitter despite many consumers expressing disappointment in the lack of puppies and horses the brand is known for. Like many others, Budweiser faced backlash for using their ad spot to take a political stance. Regardless of the controversy, they were able to create a softer millennial image and tell a good story while emphasizing unity.

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Coke

Competing for attention with the same commercial concept was Coca-Cola with 74,500 mentions and Airbnb with 77,800 mentions on Twitter. Airbnb stood out in the crowd while Coca-Cola faded into the background. Coke’s attempt to rehash their "America the Beautiful" commercial brought about controversy and led to many consumers using the hashtag #BoycottCoke.

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We want to hear from you. Which brands made you smile and which ones made you cringe? For Super Bowl commercials, is funny and light-hearted always the way to go, or does making a clear stand on something more controversial sway your vote? The Super Bowl might be over but the conversations created around these brands sure aren’t.