As a digital leader in your organization, you’re designing the customer experience from the start of the marketing funnel to the post-engagement experience. Your focus and expertise are on your organization – direct care for your patient population, your organizational structure and assets, and ...
Working from home has been a trend more and more companies have embraced over the past decade. This year, my company let me take it to the next level: working abroad. Yup, across the world, in different time zones, just me and my computer. Well, not really.
Patients are empowering themselves with the immense fountain of information found on the interwebs. They are more informed and educated about you, your practice and your associated hospital than ever before. But do you know what they are seeing or the online reputation they are unweaving?
Before arriving in Nicaragua, I have to admit I didn’t know much about the country. What I did know was that there were a lot of volcanoes and no street names. By the end of my two weeks, this had changed. My host through the International Center for Journalists was fluent in all things “Nica” and ...
Admittedly, I’m not an expert on the wireless industry. I casually keep up with the latest tech trends, but for the most part, I keep abreast of mobile trends the way most of us do: leaked information about Apple products, Apple Keynotes and Samsung press releases. Where I specialize is the ...
By 2020, Gartner predicts that more than 20.8 billion devices will be connected to the internet. That’s almost three devices for every person on the planet. Factor out people in underdeveloped countries and economic communities, and your mind begins to swim when thinking about how connected ...
Pokémon GO is a smartphone game that combines virtual reality with the real world, using augmented reality to explore real-world locations to engage with the game itself.
Working at a social media marketing agency has its perks – like being the first to know about social and digital trends. As you can imagine, we’ve had a very busy week.
Last Thursday, the release of Pokémon GO changed the life as we know it for many. I say this because not only are people spending more time in this augmented reality game than in Snapchat and Instagram, but because my agency called a 9 a.m. Pokémon GO meeting to discuss this phenomenon in depth. So ...