You’ve seen it a hundred times. A brand makes a mistake, someone posts about it online and suddenly they’re embroiled in a PR nightmare. In a matter of minutes, a brand that has spent years building a solid reputation sees it all go down the drain. #JusticeforBradswife anyone?
A reputation takes a lifetime to build but only a moment to be destroyed. In the digital age, social media missteps can turn into full-blown crises within seconds – that’s why online reputation management is so crucial for brands.