Account managers are like the Wizard of OZ in social media. They’re the ones behind the curtain making sure that all your dreams come true. When it comes to knowing your brand, account managers are the ones making sure that the proper strategy is in place.
If you only know one thing about digital marketing, it should be this: It’s not about you.   Gone are the days when consumers were expected to struggle through long wait times, inconvenient hours or unhelpful call center employees to have their problems handled. These days, purchasers won’t think ...