Pokémon GO is a smartphone game that combines virtual reality with the real world, using augmented reality to explore real-world locations to engage with the game itself.
Working at a social media marketing agency has its perks – like being the first to know about social and digital trends. As you can imagine, we’ve had a very busy week.
Last Thursday, the release of Pokémon GO changed the life as we know it for many. I say this because not only are people spending more time in this augmented reality game than in Snapchat and Instagram, but because my agency called a 9 a.m. Pokémon GO meeting to discuss this phenomenon in depth. So ...
Friday, July 8 at 7:38 a.m. The minute my journey began to become the next Pokémon GO master. At the time, it appeared I was one of the few, but after a Monday night scouring Uptown Dallas, looking for the rarest catches in the area, I discovered the competition more fierce than I could have ever ...
No one could have predicted the huge success of Pokémon GO, but smart business owners are literally cashing in on it’s popularity. These three steps below will help your business join in.
When Pokémon came out in 1995, I was about to graduate from college. I was worried about finding a job, which bar I was going to that night and definitely not trying to catch digital cartoons on a Game Boy. So I missed out on the phenomenon of the weird Japanese creatures that swept the nation and ...
Everyone’s talking about Pokémon GO, and rightfully so, as the augmented reality game app has already amassed more downloads in the app store than Tinder, and is poised to overtake Twitter in less than a week. Now businesses are capitalizing on the PokéStops nearby or inside their locations and ...
It’s hard to miss all the hype about Pokémon GO right now. The new augmented reality game is a huge hit this summer with people of all ages. As a small business owner, this might give you pause to wonder, how could I capitalize on this big trend to benefit my business? There is a way! You can lure ...
Our world hit a checkpoint in social evolution last week. With the release of the augmented reality mobile game, Pokémon GO, we will now forever expect augmented reality technology to be a normalized part of our digital experience.