In the wake of Hurricane Harvey, social media has proven to be a dynamic and vital tool to the survival and rescue efforts put forth by the community.
What the Rise of Mobile Streaming Apps Means for Real-Time Marketing: Leveraging Periscope, Snapchat and Facebook Live as a Brand
 
Described as "an extension of the Like button," Facebook Reactions give users the ability to appropriately interact with content based on how they feel - without having to type a word. 
If you have a Facebook Page for your brand, listen up! Facebook has just announced a News Feed update that impacts organic reach for brands, and posts that contain promotional copy will experience reduced distribution.
Facebook is bringing back message boards. Well, kind of. Today, Facebook introduced a new app called Rooms, from Facebook Creative Labs. Rooms lets you create places for the things you’re interested in and invite others to join you.
Is the iPhone 6 going to change the way consumers relate to media? Always an industry leader, Apple is on the cusp once again, with “phablet” phones, measuring much larger than what we’ve come to regard as standard. Are consumers on board? It seems they are, and content providers are jumping on the ...
Social media is a prominent force in this day and age that is both necessary and essential for the success of a brand’s image. The ALS Association wouldn’t have been able to generate a much needed $79.7 million for the treatment of ALS patients without the help of social media. Although the ...
Scotland voters hit the polls today. Will they vote “Yes Scotland” and declare independence from Great Britain, or will they vote “Better Together” in favor of sustaining the more than 300-year union between the two countries? While both sides are neck and neck in the polls, from a social media ...